Letter from Jodie Hay, dairy farmer from Cohuna, Northern Victoria

My name is Jodie Hay and together with my husband Colin we operate a dairy farm in Cohuna in Northern Victoria. On behalf of many more farmers like us, I want to say thank you for choosing Pura-branded milk and supporting drought-affected farmers.

The past year has been one of the driest on record and many Victorian dairy farmers have been very hard hit.

Seeing the drought’s impact, our milk processor partner, Lion Dairy & Drinks, launched its Be True Blue Farmer Drought Fund and added 10 cents per litre to the wholesale milk price of all Pura fresh white milk at participating retailers in NSW, Qld and Victoria from October last year until the end of January this year. The campaign has raised $3.487million, with every cent going to Lion Dairy & Drinks drought-affected farmers in NSW, northern Victoria and South East Queensland.

Prices for feed, water and many other essentials for dairy farms have skyrocketed, so the extra money that we’ve received has helped cover some of these increases. Due to the drought and changes to water policies, in the past week we’ve seen temporary water prices rise to $550 per Megalitre when last season they averaged around the $150 per Megalitre range. We’ve also endured a month-long heat wave with temperatures averaging 39 degrees but getting as high as 49 degrees. So many farmers in Northern Victoria, which was traditionally the State’s largest milk production region, are selling their cows. With milk production already at a 20-year low, there are more losses to come.

Soaking rains are desperately needed to quench the thirsty farms and fill the dams to secure next season’s irrigation water. New grain crops have to be planted and will take a season to grow so we can get feed; and most farmers need to rebuild their herds after reducing numbers through the drought. It will still take time for a full recovery.

Beyond the financial support farmers have received through the Fund though, we’ve been really pleased to see Victorian shoppers buying Pura milk and paying that little bit extra to help us out.

Thank you for helping to raise $3.487million, which is all being paid directly to Lion Dairy & Drinks drought-affected dairy farmers who need a hand in NSW, Northern Victoria and South East Queensland. Your support shows us that Australians do value the milk we proudly produce.

Please keep buying Pura-branded white milk – Aussie dairy farmers are depending on you.


Jodie and Col Hay


  • I’m gone to say to my little brother, that he should also pay a
    visit this webpage on regular basis to get updated from hottest information.

  • I truly love your site.. Pleasant colors & theme.
    Did you make this site yourself? Please reply back
    as I’m planning to create my own website and would love to learn where you got this from or exactly what the theme is named.

  • gamefly says:

    What’s Going down i’m new to this, I stumbled upon this I have found It absolutely useful and it has helped me out loads.

    I am hoping to contribute & help other customers like
    its helped me. Great job.

  • Hi there, I discovered your website by means of Google at the same time
    as searching for a related subject, your web site came
    up, it looks good. I’ve bookmarked it in my google
    Hello there, simply was aware of your weblog via
    Google, and located that it’s really informative. I am gonna be careful for brussels.
    I’ll be grateful when you continue this in future. Numerous other folks will probably
    be benefited from your writing. Cheers!

  • Wow, incredible blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your
    website is fantastic, as well as the content!

  • We absolutely love your blog and find many of your post’s to be just what I’m looking for.
    Do you offer guest writers to write content for yourself?
    I wouldn’t mind producing a post or elaborating
    on many of the subjects you write concerning here. Again, awesome web site!

  • Hello there! I could have sworn I’ve been to
    this blog before but after reading through some of the post I realized
    it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll
    be book-marking and checking back often!

  • I visited several blogs except the audio quality for audio songs
    existing at this site is truly marvelous.

  • It’s perfect time to make some plans for the longer term and it is
    time to be happy. I have read this post and if I may I wish to recommend you few attention-grabbing things or suggestions.
    Perhaps you could write subsequent articles relating to this article.
    I want to learn even more things about it!

  • g says:

    I’ve been exploring for a bit for any high quality articles or weblog
    posts in this sort of house . Exploring in Yahoo I ultimately stumbled upon this site.
    Studying this info So i’m happy to convey that I have an incredibly excellent uncanny
    feeling I discovered just what I needed. I such a lot unquestionably will make certain to
    don?t forget this site and provides it a look on a constant basis.

  • g says:

    Pretty! This has been an extremely wonderful
    post. Thank you for providing this information.

  • I will right away grab your rss as I can not to find your e-mail subscription link
    or newsletter service. Do you’ve any? Kindly permit
    me understand so that I could subscribe. Thanks.

  • g says:

    Hi, I do think this is an excellent web site. I stumbledupon it 😉 I may return once again since I book-marked
    it. Money and freedom is the best way to change, may
    you be rich and continue to help other people.

  • g says:

    First of all I want to say terrific blog! I had a quick question in which I’d like to ask if you don’t mind.
    I was interested to know how you center yourself and clear your thoughts prior to writing.
    I’ve had a hard time clearing my thoughts in getting my thoughts out there.

    I truly do take pleasure in writing but it
    just seems like the first 10 to 15 minutes are lost simply just
    trying to figure out how to begin. Any recommendations or tips?

  • I do not even know how I ended up here, but I thought this post was great.
    I do not know who you are but definitely you’re going to
    a famous blogger if you aren’t already 😉 Cheers!

  • Can I simply say what a comfort to discover somebody who truly knows what they’re discussing online.
    You actually know how to bring an issue to light and make it important.
    More and more people really need to look at this and understand this side
    of your story. I can’t believe you’re not more popular because you surely have the gift.

  • Greate post. Keep posting such kind of information on your site.
    Im really impressed by your site.
    Hi there, You’ve done an incredible job. I’ll definitely digg it and in my view suggest to my friends.
    I am confident they’ll be benefited from this web site.

  • you are really a just right webmaster. The website loading speed is
    incredible. It seems that you’re doing any unique trick.

    Also, The contents are masterwork. you’ve done a great activity in this matter!

  • Hello there, You’ve done a fantastic job. I will definitely digg
    it and personally recommend to my friends. I’m confident they will be benefited from this
    web site.

  • Very good post. I’m dealing with some of these issues as well..

Leave a Reply