Buy any Dairy Farmers or

Pura 1L, 2L or 3L fresh milk

from any participating retailer

in NSW, VIC or QLD

and 10 cents per litre goes

to our drought relief fund*

We’ve raised

$1.81 million^

for drought affected farmers

^Approximate funds raised as at 04.12.18.

Buy any Dairy Farmers or
Pura 1L, 2L or 3L fresh milk* from any participating retailer in NSW, VIC or QLD and 10 cents per litre goes to our drought relief fund

We’ve raised

$1.81 Million^

for drought affected farmers

^Approximate funds raised as at 04.12.18.

You can make a difference!

The Pura and Dairy Farmers brands have temporarily increased the wholesale price of their 1L, 2L and 3L fresh milk by 10 cents per litre sold to participating grocery and convenience retail outlets* across New South Wales, Victoria and Queensland until 31st January 2019. Be true blue and show your Aussie spirit by supporting these brands to help our drought affected dairy farming families in NSW, South East Queensland and Northern Victoria.

100% DROUGHT DECLARED

With 100% of New South Wales drought-declared – suffering a 1 in 100 year drought, along with areas across Northern Victoria and South East Queensland, we know that the dairy farmers supplying us in these regions are doing it particularly tough.

Funds distribution

Distribution to drought affected areas

Every cent of the funds raised by this wholesale price increase in each state (NSW, VIC and QLD) will be distributed to drought-affected dairy farmers who supply Dairy Farmers and Pura milk in that state.

View the steps we are taking
Supporting retailers

Supporting retailers

View a list of participating grocery and convenience retail outlets by clicking the link below

View supporting retailers

WE'RE COMMITTED TO PLAYING OUR PART

The Dairy Farmers and Pura brands are committed to playing our part to help those dairy farmers who supply us and who are doing it tough during the drought, and we have already taken a number of other steps including:

Interest free loans

Offering our farmers impacted by the drought across NSW access to interest-free loans to purchase feed, under The Lion Dairy Pride Forage Loan Scheme.

Discounted feed

Offering our farmers access to discounted feed such as brewers’ grain and citrus pulp, which is sourced from Lion’s alcohol and juice operations.

Grant Scheme

Helping to fund productivity improvements on farm through the Lion Dairy Pride Landcare Grants Scheme.

Improving business

Helping farmers improve all areas of their businesses, from milk quality through to effective business management, through Lion’s Dairy Pride online self-assessment tool.

24 hour support

Continuing to offer our Lion Dairy Pride Farmer Support Program – an independent and confidential 24 hour counselling support service to our farmers, their families and staff, to help them address any personal issues and access further support if needed.

Have a question?

You can view all of the frequently asked questions here.

*Only applies in participating grocery and convenience outlets in NSW, VIC and QLD until January 2019.
(Excludes Dairy Farmers Heart Active and Long Life (UHT) milk)