Thank you for buying our milk, and helping our farmers out.

With your support, we were able to raise over $3.48 million for the Be True Blue Farmer Drought Fund.

Final amount we’ve raised

$3,487,834 million

for drought affected farmers

Thank you for buying our milk, and helping our farmers out.

Final amount we’ve raised

$3,487,834 Million

for drought affected farmers

At Dairy Farmers and Pura, we count on our dairy farmers to deliver consistently top quality milk. And during the recent extreme drought conditions, we’re proud that we could count on our customers to buy blue, and help our dairy farmers through.
With your support, we were able to raise over $3.48 million for the Be True Blue Farmer Drought Fund.
So thank you from us – and from all the farmers who make our milk great.

At Dairy Farmers and Pura, we count on our dairy farmers to deliver consistently top quality milk. And during the recent extreme drought conditions, we’re proud that we could count on our customers to buy blue, and help our dairy farmers through.
With your support, we were able to raise over $xm for the Be True Blue Farmer Drought Fund.
So thank you from us – and from all the farmers who make our milk great.

100% DROUGHT DECLARED

With 100% of New South Wales drought-declared – suffering a 1 in 100 year drought, along with areas across Northern Victoria and South East Queensland, we know that the dairy farmers supplying us in these regions are doing it particularly tough.

Funds distribution

Distribution to drought affected areas

Every cent of the funds raised by this wholesale price increase in each state (NSW, VIC and QLD) will be distributed to drought-affected dairy farmers who supply Dairy Farmers and Pura milk in that state.

View the steps we are taking

WE'RE COMMITTED TO PLAYING OUR PART

The Dairy Farmers and Pura brands are committed to playing our part to help those dairy farmers who supply us and who are doing it tough during the drought, and we have already taken a number of other steps including:

Interest free loans

Offering our farmers impacted by the drought across NSW access to interest-free loans to purchase feed, under The Lion Dairy Pride Forage Loan Scheme.

Discounted feed

Offering our farmers access to discounted feed such as brewers’ grain and citrus pulp, which is sourced from Lion’s alcohol and juice operations.

Grant Scheme

Helping to fund productivity improvements on farm through the Lion Dairy Pride Landcare Grants Scheme.

Improving business

Helping farmers improve all areas of their businesses, from milk quality through to effective business management, through Lion’s Dairy Pride online self-assessment tool.

24 hour support

Continuing to offer our Lion Dairy Pride Farmer Support Program – an independent and confidential 24 hour counselling support service to our farmers, their families and staff, to help them address any personal issues and access further support if needed.

Have a question?

You can view all of the frequently asked questions here.

*Only applies in participating grocery and convenience outlets in NSW, VIC and QLD until January 2019.
(Excludes Dairy Farmers Heart Active and Long Life (UHT) milk)